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Post by juthi52943 on Dec 25, 2023 10:43:05 GMT
Harnessing global digital data for future marketing success Leverage real-time interest data to drive customer engagement and maximize results in planning, targeting, measurement, and more. Contact How is ad technology evolving to account for data privacy? Google Google continues to remove third-party cookies in Chrome. It has now been delayed until the second half of. Google is trying to give the impression that the "Privacy Job Function Email List Sandbox" is viable in order to meet its commitments to the British CMA. The World Wide Web Consortium (W C) recently said that Google's Topics advertising platform is not good. for the protection of privacy and therefore does not work there. The W C's Technical Architecture Group (TAG) has raised a series of concerns from their preliminary review of API "topics". The TAG representative wrote that Google's proposed Topics API does not protect users from. A unwanted tracking and profiling" and maintains the status quo of "inappropriate surveillance on the web." The TAG representative added: “We don’t want this to go any further.”Webkit and Mozilla have also spoken negatively about Google's approach, warning of privacy gaps. Mozilla went so far as to say that Topics is "more likely to reduce the usefulness of the information to advertisers than to provide meaningful privacy protection." While Google works to find a viable solution, companies are still able to use third-party cookies from Chrome users.
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